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Every dollar lost becomes tuition for the most expensive MBA program in the world, the one where the classroom is the market and the professors are your failures.
After all, it would be strange if a company CEO or even the US President invited a journalist for an interview but simultaneously required the journalist to sign an NDA that restricts what he/she can report.
Reviewers are required to sign NDAs for NVidia GPUs (normal), but they're also given requirements on how the reviews should be conducted. For example, reviewers were told they were not allowed to compare the 50 series vs the previous gen 40 series... to avoid showing how small performance gains were this generation.