Pawan Fangaria
New member
Recently we are seeing larger companies scrambling to acquire GPS technology companies.
Uber being in taxi services seems logical to acquire Nokia's HERE as part of their strategy to lessen their reliance on Google. However, Uber is being thwarted by German car manufacturing companies who are also eyeing to acquire HERE.
Apple on the other hand is acquiring Coherent Navigation who is supposed to provide more accurate maps. In the past, Apple has acquired Placebase in 2009, and Locationary and Hopstop in 2013. Apple has always wanted to get away from Google Maps and have its own location technology.
View attachment 14342
Considering GPS in general, is Google Map not enough? I can definitely see that Google's rivals want to get away from Google's dominance in GPS technology. But is that the only reason? Looking at it more minutely, GPS is going to be a key factor in the Internet-of-Everything world. In future, we may see more companies coming up with newer GPS technologies empowering their devices.
Uber being in taxi services seems logical to acquire Nokia's HERE as part of their strategy to lessen their reliance on Google. However, Uber is being thwarted by German car manufacturing companies who are also eyeing to acquire HERE.
Apple on the other hand is acquiring Coherent Navigation who is supposed to provide more accurate maps. In the past, Apple has acquired Placebase in 2009, and Locationary and Hopstop in 2013. Apple has always wanted to get away from Google Maps and have its own location technology.
View attachment 14342
Considering GPS in general, is Google Map not enough? I can definitely see that Google's rivals want to get away from Google's dominance in GPS technology. But is that the only reason? Looking at it more minutely, GPS is going to be a key factor in the Internet-of-Everything world. In future, we may see more companies coming up with newer GPS technologies empowering their devices.