Daniel Payne
Moderator
I've worked in EDA for decades and have always known the quid pro quo nature between an EDA vendor and client. If a client allows you to quote them in a press release then they get a benefit, however it has always been kind of hush-hush, unspoken, and certainly mostly unwritten.
Today that all changes with a bold move by Cadence to actually write out the benefits of being a reference customer in their new program. EDA customers get points based on their activity level:
Activity
You then redeem your points for benefits:
Reward
The unspoken custom in the past was for EDA companies to give a discount on product pricing based on the level of reference.
Today that all changes with a bold move by Cadence to actually write out the benefits of being a reference customer in their new program. EDA customers get points based on their activity level:
Activity
Points Value
Quote used 50
Social media - blogging 50
Billboard on cadence.com 75
Press or analyst interview 75
Customer profile on PowerPoint slide 75
Reference sales call (1:1) 100
Internal speaker (Sales Kickoff, Sales Training) 150
External speaker (DAC, CDNLive!, seminars, webinars) 150
Company included in Cadence earnings release announcement 175
Beta launch reference (quote in press release/interview with analyst or media) 250
Featured customer success story 250
Exclusive press release 250
Video testimonial 350
Authored white paper 350
Hosting local user group 350
You then redeem your points for benefits:
Reward
Points Value
One day credit of product training at Cadence facility 250
Pass to CDNLive! 250
Pass to industry conference 300
Online training 500
Invitation to exclusive Cadence customer appreciation events (lunch/dinner with Cadence executive, VIP events at DAC, access to engineers) 600
The unspoken custom in the past was for EDA companies to give a discount on product pricing based on the level of reference.
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