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Thread: The mixed blessing of doing business with Apple

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    Blogger Bernard Murphy's Avatar
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    The mixed blessing of doing business with Apple

    Analysts like to closely track and talk up chipmakers who win Apple slots. After all, it has massive impact on business - for a while (same is true for Samsung by the way). But the downside is equally dramatic. Recently IMG stock plunged after news confirming they were designed out. Looks like Dialog is next up to walk the plank.

    Dialog tumbles amid signs Apple working on own battery-saving chip - Dialog Semiconductor Plc (OTCMKTSLGNF) | Seeking Alpha

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    Blogger Daniel Payne's Avatar
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    The stock market over-reacted to this news, because nothing changes between Apple and Dialog until at least 2018. I would expect Dialog Semi stock to recover in the coming weeks when cooler thinking returns.

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    Daniel Payne, EDA Consultant
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    Admin Daniel Nenni's Avatar
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    If you look at the iPhone tear downs over the last few years you will see that Apple is integrating more capabilities into their SoC so the chip count changes quite a bit. Most people think this is to get better margins but I think it is all about control. Apple called it controlling the "customer experience" but I think security is another compelling reason to design your own chips. Aart de Geus mentioned it at the CEO panel last week. If a systems company asks a chip vendor for a security indemnification the answer of course is no, I mean how could they?

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