It's no longer the battle of just devices or platforms, it's who owns the whole ecosystem. It's all about selling addiction and how to get people addicted to your ecosystem. We must all learn to be very careful for ecosystems can become very abusive in terms of time and money or deliver great value by valuing our time and money. More and more this is a decision when we make it, we live with it for years. I wonder how long the average user stays with an ecosystem and stays with their marriage. With the average marriage lasting seven years, it looks like the ecosystems will win by a large margin. The battle of ecosystems is literally a trillion dollar battle that involves decades, not years. This means picking an ecosystem can be every bit as important as picking a spouse. It not only consumes time and money, but will shape our very lives and thinking, PICK CAREFULLY.