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  • The Front Page

    by Published on 07-05-2014 07:00 AM
    1. Categories:
    2. General

    It was July 4th yesterday. Fireworks. I didn't go down to the waterfront to see them in San Francisco this year, I was in a "place" (that might possibly have served beer) having fun. But it reminded me of this a couple of years ago. On July 4th 2012 the San Diego fireworks display, one of the biggest in the world, detonated simultaneously. They fired every single thing at once, or within about 10 seconds. Luckily their protocols were such that everyone was locked down inside bunkers and nobody was hurt even in that worst ...
    by Published on 07-04-2014 12:41 AM
    1. Categories:
    2. General
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    I've never been in sales. Never "carried a bag". But I have run sales forces and I have spent a lot of time in marketing, guiding sales forces. Well, herding cats comes to mind, but cats don't have commission plans. Engineers say sales people are emotional, and ego-driven, but change their commission plans and sales people turn on a dime. They reschedule their meetings for the following ...
    by Published on 07-02-2014 07:50 AM
    1. Categories:
    2. Semiconductor Design,
    3. Semiconductor Events
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    This will probably end up being the most memorable DAC for us since Paul and I signed hundreds of copies of our book “Fabless: The Transformation of the Semiconductor Industry”. I’m not sure how we are going to top that next year but I’m confident we will think of something. If you want to catch up on the live blogs from the last three conferences check the Design Automation Conference ( DAC ) Wiki.

    It is interesting to see the DAC numbers over the last three ...
    Published on 06-29-2014 02:00 PM
    1. Categories:
    2. Semiconductor Design
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    A recent report from IC Insights described 72 wafer fabs that have closed in the past five years. Eight more plants have gone in 2014, showing the trend is continuing.

    This leaves their customers with a problem: what can they do when the fab shuts down? Some may recognise that their own technology has reached the end of its life and work on generating a replacement while others will place a ‘last time buy’ to stockpile ...
    Published on 06-19-2014 04:13 PM
    1. Categories:
    2. Semiconductor Design,
    3. General
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    Design Automation Conference Workshop on Suite of Embedded Applications and Kernels

    In June, the first Suite of Embedded Applications and Kernels, or SEAK, workshop at the 2014 Design Automation Conference in San Francisco introduced a new Defense Advanced Research Projects Agency program in the area of embedded system benchmarking for U.S. Department of Defense-related applications. SEAK aims to define a new, open suite of benchmarking with a novel methodology in terms of performance and power to evaluate end-to-end embedded systems for DoD’s application areas.

    ...
    by Published on 06-18-2014 10:08 PM
    1. Categories:
    2. Semiconductor Events
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    When I realized I had the opportunity to attend the Embedded Vision Summit (EVS) if I would change a return flight to a day earlier, I didn't hesitate. ...
    by Published on 06-15-2014 05:00 PM
    1. Categories:
    2. General
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    I often feel that product marketing can simultaneously be an underrated and overrated function. More often than not, it suggests product goals, pricing, ...
    by Published on 06-15-2014 08:05 AM
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    Why should you be a part of SemiWiki? Two reasons: One, SemiWiki is an excellent semiconductor networking tool. Quite often “who you know” comes into play in your professional life so network-network-network. Two, SemiWiki is all about personal branding. Establish yourself as a person of interest in your chosen field and opportunities will come to you, absolutely.

    Today everything and everyone ...
    by Published on 06-11-2014 06:00 PM
    1. Categories:
    2. Semiconductor Design
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    It was a bad sign when an EDA company solicited John Cooley’s help in their legal challenge: See Did Atoptech Just Astroturf Synopsys? Gabe Moretti also did an article: John Cooley Barrister Chastises Synopsys | Gabe on EDA. An even worse ...
    by Published on 06-09-2014 01:00 PM
    1. Categories:
    2. Mobile
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    The mobile numbers for Q1 are now published. At #1 as always is Samsung, who shipped 86M phones for 30% market share. At #2, with almost half as much volume, is Apple who shipped 44M phones. Round here in silicon valley pretty much everyone has either a Samsung Galaxy or an iPhone so you don't get any sense of who the other major players are, because the action is mostly in China. Just as a datapoint, ...
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