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  • ARM

    by Published on 05-02-2012 02:16 PM
    1. Categories:
    2. ARM
    content/attachments/3604-tegra3_chip.jpg.html

    When the name synonymous with personal computer graphics decided to turn their engineering talent toward the mobile business, heads turned. NVIDIA has rather quickly gained a foothold in tablets by squeezing four high performance processing cores, twelve graphics cores, and more onto a Tegra 3. ...
    by Published on 04-29-2012 07:00 PM
    1. Categories:
    2. EDA,
    3. ARM
    content/attachments/3534-apple-a5x.jpeg.html

    Apple sells devices. Lots of them. Their success is due to many things related to design and tech religion, and an important part is the SoC inside those devices which creates the experience people want. The official Apple information on their parts is minimal. Their SoCs have been dissected with more fervor than Roswell aliens. We know some but not every detail, but connecting the dots of some history tells more of the story. ...
    by Published on 04-19-2012 06:27 PM
    1. Categories:
    2. Cadence,
    3. ARM
    content/attachments/3444-samsung-exynos.jpg.html

    There are few companies that impact the overall mobile supply chain more than Samsung. They are one of Apple’s largest suppliers, fabbing the processor and LCDs in the iPhone and iPad. They also design and fab the Exynos SoC at the heart of their own Galaxy line of phones and tablets. ...
    by Published on 04-17-2012 06:19 PM
    1. Categories:
    2. ARM
    content/attachments/3411-qualcomm-has-presented-two-snapdragon-.jpg.html

    In the opener to this series, I alluded to a company designing their own approach, and it goes way beyond the graphics core in their solution. Qualcomm is unique in a holistic approach to a smart mobile device with their vertically integrated chipset, the Snapdragon S4. ...
    by Published on 04-10-2012 12:48 PM
    1. Categories:
    2. ARM
    content/attachments/3350-instagram-iphone.jpg.html

    If I say "graphics chip", most techies will say NVIDIA or AMD. But in the new post-PC world , neither of these players holds the key to the future. One that does is a little company making 43 cents on every latest version iPad and iPhone. Another is designing their own approach. Should you care what graphics is in your phone? ...
    by Published on 02-08-2012 02:30 PM
    1. Categories:
    2. ARM
    content/attachments/2838-arma7-biglittle.jpg.html

    A client turned me on to a great new book, “The Age of the Platform” by Phil Simon. It’s about how Amazon, Apple, Facebook, and Google have radically transformed the landscape. For me, it's not just social networking - it's social computing, changing how things are designed.

    I’m borrowing this right from Phil’s description of why he selected these four companies as the platforms ...
    by Published on 02-02-2012 09:16 AM
    1. Categories:
    2. EDA,
    3. Mentor Graphics,
    4. ARM
    content/attachments/2759-amazon-kindle-fire.jpg.html

    Consumer electronics is a new driver in our global semiconductor economy as we enjoy using Smart Phones, Tablets and Ultra Books. The challenge of designing and then verifying the electronic systems to meet the market windows is a daunting one. Instead of starting with a blank sheet for a new product, most electronic design companies are choosing to start with a platform then integrate ready-built IP.



    Amazon Kindle Fire - Tear Down

    An example of a platform-based consumer product is the Kindle Fire from Amazon. The ICs included in the design of the Kindle Fire are:
    • Samsung
    ...
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